The 2002-2003 campaign against drinking and driving focused on friendship and a sense of responsibility to prevent impaired driving.
Commercial broadcast on French-language television in spring 2002-2003
French-language posters placed in bars, convenience stores, grocery stores and SAQ branches in fall 2003
French-language leaflet distributed by police officers during roadside checks
The videos and radio ads on this page are provided for consultation purposes only.
Last update: February 13, 2020